BUSI0730
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Dear _________________:
Did you ever hear the phrase "Cheap is dear?" My mother used to say it to me, and it took me many years to understand what it meant: It meant that saving money buying low-quality goods costs more in the long run than buying real quality from the start.
Here at _________________, we sell real quality. Authentic _________________, workmanship, and good old fashioned personalized service.
True -- getting this level of quality costs a few pennies more -- but you can be sure that when you buy from us, you won't have to replace it. We unconditionally warranty all our goods for _________________.
_________________, we know that you understand the basic wisdom of another old adage: You get what you pay for. And when you pay for _________________, what you get is the best.
I'll give you a call in the next few days to talk with you about how we might bring this high quality _________________ into your _________________.
Sincerely,
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